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Don’t Try and ‘Own’ Social Media
I wrote a quick post about the #QantasLuxury social media disaster as it was happening the other day, and I’ve since read a number of perspectives on it – ranging from the opinion that it was exactly...
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Choosing the Wrong Flag to Fight Under
I was appalled when I first saw the founder of Youth Off The Streets Father Chris Riley as the face of Clubs Australia advertising campaign against gambling reform. It wasn’t that I was appalled from a...
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Bring on the NBN
Back from holidays this week, and immediately into the thick of things from a work perspective. I spent the past week camping at Jervis Bay on NSW’s South Coast, without mobile phone reception (let...
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The Great #NBN (Marketing?) Fail
From 'NBN Co Truck national tour' image gallery For anyone who believes that marketing adds little value to business, it’s worth reading Nick Ross’s NBN article/rant on the ABC Technology and Games...
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Social Media, Coca-Cola and Me
I consider social media as a marketing communications channel, and not one that necessarily has a direct impact on sales, so I’m a bit skeptical of any claims made by SMEs (social media experts!) that...
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The World’s Most Expensive Christmas Lights … or Something Else?
I have to admit when I read about Holiday by MooresCloud, the first thought that went through my head was “the world’s most expensive Christmas lights”. At the special introductory price of $129 (RRP...
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Holding a Grudge
Australian IT journalist Simon Sharwood (and no, that’s not him pictured left) posted an interesting two-part tweet last week: “Among the many things I don’t get about PR is why negative coverage...
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Don’t Oversell the Promise
I don’t normally do product reviews on this site, but I felt compelled to do one when expectation failed to live up to marketing’s promise. First, I should say that the product itself is actually OK;...
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“Bad News Delivered Badly”
It’s hard to think of a more difficult task than a police officer knocking on someone’s door to deliver a death notification. It kind of puts things in perspective when you consider Dropbox’s latest...
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Communications in the Time of Corona
News that both MSNBC and CNN are no longer airing the full White House briefings on the COVID-19 pandemic is gobsmacking – given the alarming escalation of the virus in the USA right now. One of the...
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